The Oxford textbook of marketing. / edited by Keith Blois.
Material type:
TextPublisher: Oxford ; New York : Oxford University Press, 2000Description: x i, 658 p. : ill. ; 25 cmISBN: 0198775768Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.O974 Online resources: Publisher description | Table of contents only | Contributor biographical information
Contents:
Contents: Customers, markets and marketing -- Understanding and assessing buyer behaviour -- The Poduct offfering -- Formulating and implementing marketing strategy -- Issues in implementing marketing strategies.
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415 .O974 (Browse shelf) | Available | 6425/12 |
Includes bibliographical references (p. [627]-645) and index.
Contents: Customers, markets and marketing -- Understanding and assessing buyer behaviour -- The Poduct offfering -- Formulating and implementing marketing strategy -- Issues in implementing marketing strategies.
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