The Oxford textbook of marketing. / (Record no. 2399)
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000 -LEADER | |
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fixed length control field | 01413cam a22003014a 4500 |
001 - CONTROL NUMBER | |
control field | 11920935 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210414114144.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 000224s2000 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 00026727 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0198775768 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.O974 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
245 04 - TITLE STATEMENT | |
Title | The Oxford textbook of marketing. / |
Statement of responsibility, etc. | edited by Keith Blois. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Oxford ; |
-- | New York : |
Name of publisher, distributor, etc. | Oxford University Press, |
Date of publication, distribution, etc. | 2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | x i, 658 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. [627]-645) and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Customers, markets and marketing -- Understanding and assessing buyer behaviour -- The Poduct offfering -- Formulating and implementing marketing strategy -- Issues in implementing marketing strategies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Blois, Keith J. |
Fuller form of name | (Keith John) |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html">http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Table of contents only |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html">http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Contributor biographical information |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html">http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 08/10/2012 | HF5415 .O974 | 6425/12 | 08/10/2012 | 08/10/2012 | Books |