The Oxford textbook of marketing. /
edited by Keith Blois.
- Oxford ; New York : Oxford University Press, 2000.
- x i, 658 p. : ill. ; 25 cm.
Includes bibliographical references (p. [627]-645) and index.
Contents: Customers, markets and marketing -- Understanding and assessing buyer behaviour -- The Poduct offfering -- Formulating and implementing marketing strategy -- Issues in implementing marketing strategies.
0198775768
00026727
Marketing.
HF5415.O974
658.8
Includes bibliographical references (p. [627]-645) and index.
Contents: Customers, markets and marketing -- Understanding and assessing buyer behaviour -- The Poduct offfering -- Formulating and implementing marketing strategy -- Issues in implementing marketing strategies.
0198775768
00026727
Marketing.
HF5415.O974
658.8