Global marketing for the digital age: globalize your business with digital online technology. / Bill Bishop
Material type:
TextPublisher: Canada: Haper Business, 1999Description: xvi, 270p.: ill.; 23cmISBN: 0006386326Subject(s): Internet marketing -- Expoert Marketing | International MarketingLOC classification: HF5415.1265.B57| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.1265.B57 (Browse shelf) | 1 | Available | 2288/12 |
Includes index
Contents: Introducing global digital marketing: Your global odyssey -- Strategic digital marketing -- The Eight global marketing -- The Eight global marketing imperatives -- The Global digital marketing model --Your global digital marketing program: Your global digital vision -- Your global digital market -- Your global digital marketing promotion -- Global digital technology -- Integrated global digital marketing -- The global digital marketing environment: The New digital world order -- The Global digital marketing index -- Appendix A: Resources -- Appendix B: Glossary of terms -- Appendix C: Suggested reading.
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