Bishop, Bill
Global marketing for the digital age: globalize your business with digital online technology. / Bill Bishop - Canada: Haper Business, 1999. - xvi, 270p.: ill.; 23cm.
Includes index
Contents: Introducing global digital marketing: Your global odyssey -- Strategic digital marketing -- The Eight global marketing -- The Eight global marketing imperatives -- The Global digital marketing model --Your global digital marketing program: Your global digital vision -- Your global digital market -- Your global digital marketing promotion -- Global digital technology -- Integrated global digital marketing -- The global digital marketing environment: The New digital world order -- The Global digital marketing index -- Appendix A: Resources -- Appendix B: Glossary of terms -- Appendix C: Suggested reading.
0006386326
Internet marketing--Expoert Marketing
International Marketing
HF5415.1265.B57
Global marketing for the digital age: globalize your business with digital online technology. / Bill Bishop - Canada: Haper Business, 1999. - xvi, 270p.: ill.; 23cm.
Includes index
Contents: Introducing global digital marketing: Your global odyssey -- Strategic digital marketing -- The Eight global marketing -- The Eight global marketing imperatives -- The Global digital marketing model --Your global digital marketing program: Your global digital vision -- Your global digital market -- Your global digital marketing promotion -- Global digital technology -- Integrated global digital marketing -- The global digital marketing environment: The New digital world order -- The Global digital marketing index -- Appendix A: Resources -- Appendix B: Glossary of terms -- Appendix C: Suggested reading.
0006386326
Internet marketing--Expoert Marketing
International Marketing
HF5415.1265.B57