Global marketing for the digital age: globalize your business with digital online technology. / (Record no. 1174)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01195nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120607t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0006386326 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265.B57 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bishop, Bill |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing for the digital age: globalize your business with digital online technology. / |
| Statement of responsibility, etc. | Bill Bishop |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Canada: |
| Name of publisher, distributor, etc. | Haper Business, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 270p.: |
| Other physical details | ill.; |
| Dimensions | 23cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introducing global digital marketing: Your global odyssey -- Strategic digital marketing -- The Eight global marketing -- The Eight global marketing imperatives -- The Global digital marketing model --Your global digital marketing program: Your global digital vision -- Your global digital market -- Your global digital marketing promotion -- Global digital technology -- Integrated global digital marketing -- The global digital marketing environment: The New digital world order -- The Global digital marketing index -- Appendix A: Resources -- Appendix B: Glossary of terms -- Appendix C: Suggested reading. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| General subdivision | Expoert Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 07/06/2012 | HF5415.1265.B57 | 2288/12 | 07/06/2012 | 1 | 07/06/2012 | Books |