Marketing ethics : cases and readings. /
Material type:
TextPublisher: Upper Saddle River, NJ., Pearson , 2006Description: xii, 172 p: illus, indexISBN: 0131330888Subject(s): Marketing | Business ethicsDDC classification: 174' LOC classification: HF5415.M21
Contents:
Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415. M21 (Browse shelf) | Available | K/3024/0122/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
| HF5415.F221 Marketing esentials. / | HF5415.F61 Marketing for success. / | HF5415.J5 Principles and practice of marketing. / | HF5415. M21 Marketing ethics : cases and readings. / | HF5415.P21 Applied marketing. / | HF5415.P65 Marketing: concepts and strategies. / | HF5415.P651 Marketing foundations. / |
Includes bibliographical references and index
Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --
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