Wisconsin International University College Main Library catalog › Details for: Marketing ethics : cases and readings. /

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Marketing ethics : cases and readings. /

By: Murphy, Patrick E Contributor(s): Laczniak, Gene R Material type: Text

TextPublisher: Upper Saddle River, NJ., Pearson , 2006Description: xii, 172 p: illus, indexISBN: 0131330888Subject(s): Marketing | Business ethicsDDC classification: 174' LOC classification: HF5415.M21

Contents:

Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5415. M21 (Browse shelf)	Available		K/3024/0122/23

Includes bibliographical references and index

Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --

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Wisconsin International University College Main Library

Marketing ethics : cases and readings. /

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