Murphy, Patrick E.
Marketing ethics : cases and readings. / - Upper Saddle River, NJ., Pearson , 2006. - xii, 172 p: illus, index
Includes bibliographical references and index
Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --
0131330888
Marketing
Business ethics
HF5415.M21
174'
Marketing ethics : cases and readings. / - Upper Saddle River, NJ., Pearson , 2006. - xii, 172 p: illus, index
Includes bibliographical references and index
Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --
0131330888
Marketing
Business ethics
HF5415.M21
174'