Integrated marketing communications. / David Pickton, Amanda Broderick.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004Edition: 2nd edDescription: xxii,761 p.: ill; 24cmISBN: 0273676458Subject(s): Communication in marketingLOC classification: HF5415.123.P53 |
Contents:
Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.123.P53 (Browse shelf) | 1 | Available | 2274/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.123.P531 (Browse shelf) | 2 | Available | 2275/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.123.P532 (Browse shelf) | 3 | Available | 2276/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.123.P533 (Browse shelf) | 4 | Available | 2277/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.123.P534 (Browse shelf) | 5 | Available | 2278/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.123.P535 (Browse shelf) | 6 | Available | 2279/12 |
Includes bibliographical references and index.
Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix.
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