Pickton, David.
Integrated marketing communications. / David Pickton, Amanda Broderick. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. - xxii,761 p.: ill; 24cm.
Includes bibliographical references and index.
Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix.
0273676458
Communication in marketing.
HF5415.123.P53 /
Integrated marketing communications. / David Pickton, Amanda Broderick. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. - xxii,761 p.: ill; 24cm.
Includes bibliographical references and index.
Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix.
0273676458
Communication in marketing.
HF5415.123.P53 /