Integrated marketing communications. / (Record no. 957)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01020cam a22002538a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13538483 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040326s2004 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273676458 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123.P53 |
| Item number | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pickton, David. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications. / |
| Statement of responsibility, etc. | David Pickton, Amanda Broderick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall Fiancial Times, |
| Date of publication, distribution, etc. | 2004. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 0405 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,761 p.: |
| Other physical details | ill; |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broderick, Amanda. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/23/2012 | HF5415.123.P53 | 2274/12 | 05/23/2012 | 1 | 05/23/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/23/2012 | HF5415.123.P531 | 2275/12 | 05/23/2012 | 2 | 05/23/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/23/2012 | HF5415.123.P532 | 2276/12 | 05/23/2012 | 3 | 05/23/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/23/2012 | HF5415.123.P533 | 2277/12 | 05/23/2012 | 4 | 05/23/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/23/2012 | HF5415.123.P534 | 2278/12 | 05/23/2012 | 5 | 05/23/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/23/2012 | HF5415.123.P535 | 2279/12 | 05/23/2012 | 6 | 05/23/2012 | Books |