Consumer behavior. / Leon G. Schiffman and Leslie Lazar Kanuk.
Material type: TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 9th edDescription: xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cmISBN: 0131869604 (alk. paper)Subject(s): Consumer behavior | Motivation research (Marketing)LOC classification: HF5415.32.S35 |Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.S35 (Browse shelf) | 1 | Available | 2294/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.S351 (Browse shelf) | 2 | Available | 2333/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.S352 (Browse shelf) | 3 | Available | 2295/12 | |
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HF5415.32.H69 Consumer behavior. / | HF5415.32.H691 Consumer behavior. / | HF5415.32.H692 Consumer behavior. / | HF5415.32.S35 Consumer behavior. / | HF5415.32.S351 Consumer behavior. / | HF5415.32.S352 Consumer behavior. / | HF5415.32.S6 Consumer behavior : buying, having, and being. / |
Includes bibliographical references and indexes.
Contents: Introcduction -- Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consmer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings -- Reference groups and family influences -- Social class and consumer behavior -- The Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The Consumer decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making.
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