Schiffman, Leon G.
Consumer behavior. / Leon G. Schiffman and Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Contents: Introcduction -- Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consmer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings -- Reference groups and family influences -- Social class and consumer behavior -- The Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The Consumer decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making.
0131869604 (alk. paper)
Consumer behavior.
Motivation research (Marketing)
HF5415.32.S35 /
Consumer behavior. / Leon G. Schiffman and Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Contents: Introcduction -- Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consmer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings -- Reference groups and family influences -- Social class and consumer behavior -- The Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The Consumer decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making.
0131869604 (alk. paper)
Consumer behavior.
Motivation research (Marketing)
HF5415.32.S35 /