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Consumer behavior. / Leon G. Schiffman and Leslie Lazar Kanuk.

By: Schiffman, Leon GContributor(s): Kanuk, Leslie LazarMaterial type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 9th edDescription: xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cmISBN: 0131869604 (alk. paper)Subject(s): Consumer behavior | Motivation research (Marketing)LOC classification: HF5415.32.S35 |
Contents:
Contents: Introcduction -- Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consmer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings -- Reference groups and family influences -- Social class and consumer behavior -- The Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The Consumer decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making.
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HF5415.32.S35 (Browse shelf) 1 Available 2294/12
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HF5415.32.S351 (Browse shelf) 2 Available 2333/12
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HF5415.32.S352 (Browse shelf) 3 Available 2295/12
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.32.S35(9e) (Browse shelf) Available K/1553/1553/19

Includes bibliographical references and indexes.

Contents: Introcduction -- Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consmer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings -- Reference groups and family influences -- Social class and consumer behavior -- The Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The Consumer decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making.

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