International marketing. / Philip R. Cateora, John L. Graham.
Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublisher: New York : Irwin McGraw-Hill, c2002Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN: 0072398841 (hardback); 0071123121Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/48 LOC classification: HF1416 | .C375 2002
Contents:
Contents: An Overview -- The Cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material -- Cases.
Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416 .C375 (Browse shelf) | 1 | Available | 2093/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416 .C3751 (Browse shelf) | 2 | Available | 2094/12 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: General Stacks Close shelf browser
HF1411.S239 International economics. / | HF1411.Y337 Cooperation and governance in international trade :the strategic organizational approach. / | HF1416 .C375 International marketing. / | HF1416 .C3751 International marketing. / | HF1416.C948 Global marketing. / | HF1416.D68 Global marketing strategy. / | HF1416 .H65 Global marketing :a decision-oriented approach. / |
Includes bibliographical references and indexes.
Contents: An Overview -- The Cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material -- Cases.
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