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International marketing. / Philip R. Cateora, John L. Graham.

By: Cateora, Philip RContributor(s): Graham, John LMaterial type: Text

TextSeries: The McGraw-Hill/Irwin series in marketingPublisher: New York : Irwin McGraw-Hill, c2002Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN: 0072398841 (hardback); 0071123121Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/48 LOC classification: HF1416 | .C375 2002

Contents:

Contents: An Overview -- The Cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material -- Cases.

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Item type	Current location	Home library	Call number	Copy number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF1416 .C375 (Browse shelf)	1	Available		2093/12
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF1416 .C3751 (Browse shelf)	2	Available		2094/12

Includes bibliographical references and indexes.

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International marketing. / Philip R. Cateora, John L. Graham.

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