Cateora, Philip R.
International marketing. / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
Contents: An Overview -- The Cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material -- Cases.
0072398841 (hardback) 0071123121
2001024810
Export marketing.
International business enterprises.
HF1416 / .C375 2002
658.8/48
International marketing. / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
Contents: An Overview -- The Cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material -- Cases.
0072398841 (hardback) 0071123121
2001024810
Export marketing.
International business enterprises.
HF1416 / .C375 2002
658.8/48