Entrepreneurship: successfully launching new ventures. / Bruce R. Barringer, R. Duane Ireland.
Material type: TextPublisher: Boston: Pearson/Prentice Hall, 2012Edition: 4th ed. (Global edition)Description: 585 p. : col. ill. ; 29 cmISBN: 9780273761402; 0273761404Subject(s): Entrepreneurship | New business enterprisesDDC classification: 658.1/1 LOC classification: HB615.B37Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HB615.B37(4e) (Browse shelf) | 1 | Available | K/121/121/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HB615.B371(4e) (Browse shelf) | 2 | Available | K/122/122/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
HF5549.2.U5.N646(10e) Human resource management: gaining a competitive advantage. / | HM586.M33(8e) Sociology. / | HB615.D431(6e) Entrepreneurship and small firms. / | HB615.B371(4e) Entrepreneurship: successfully launching new ventures. / | PE1408.H83(2e) Houghton Mifflin English. / | HM571.N39(3e) Basics of social research: qualitative and quantitative approaches. / | HM571.N391(3e) Basics of social research: qualitative and quantitative approaches. / |
Includes index.
Contents: Decision to become an entrepreneur: Introduction to entrepreneurship -- Developing successful business ideas: Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm: Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm: Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising --
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