Entrepreneurship: successfully launching new ventures. / Bruce R. Barringer, R. Duane Ireland.
Material type:
TextPublisher: Boston: Pearson/Prentice Hall, 2012Edition: 4th ed. (Global edition)Description: 585 p. : col. ill. ; 29 cmISBN: 9780273761402; 0273761404Subject(s): Entrepreneurship | New business enterprisesDDC classification: 658.1/1 LOC classification: HB615.B37| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HB615.B37(4e) (Browse shelf) | 1 | Available | K/121/121/19 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HB615.B371(4e) (Browse shelf) | 2 | Available | K/122/122/19 |
Includes index.
Contents: Decision to become an entrepreneur: Introduction to entrepreneurship -- Developing successful business ideas: Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm: Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm: Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising --
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