Barringer, Bruce R.
Entrepreneurship: successfully launching new ventures. / Bruce R. Barringer, R. Duane Ireland. - 4th ed. (Global edition) - Boston: Pearson/Prentice Hall, 2012. - 585 p. : col. ill. ; 29 cm.
Includes index.
Contents: Decision to become an entrepreneur: Introduction to entrepreneurship -- Developing successful business ideas: Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm: Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm: Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising --
9780273761402 0273761404
2011025010
Entrepreneurship.
New business enterprises.
HB615.B37
658.1/1
Entrepreneurship: successfully launching new ventures. / Bruce R. Barringer, R. Duane Ireland. - 4th ed. (Global edition) - Boston: Pearson/Prentice Hall, 2012. - 585 p. : col. ill. ; 29 cm.
Includes index.
Contents: Decision to become an entrepreneur: Introduction to entrepreneurship -- Developing successful business ideas: Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm: Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm: Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising --
9780273761402 0273761404
2011025010
Entrepreneurship.
New business enterprises.
HB615.B37
658.1/1