Marketing management strategies. / O. C. Ferrell, Michael D. Hartline.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.F38(5e) (Browse shelf) | 1 | Available | K/1624/1624/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.F381(5e) (Browse shelf) | 2 | Available | K/1625/1625/19 |
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HF5549.17.A763(11e) Armstrong's handbook of human resource management practice. / | HF5549.C464(16e) Managing human resources. / | HF5415.K84(16e) Boone & Kurtz Contemporary marketing. / | HF5415.13.F38(5e) Marketing management strategies. / | HF5415.13.F381(5e) Marketing management strategies. / | HF5636.S77(7e) Intermediate accounting. / | HF5635.G46(8e) Century 21 accounting. / |
Contents: 1. Setting the stage for marketing strategy: Marketing in today's economy -- Strategic marketing planning -- Marketing ethics and social responsibility in strategic planning -- 2. Discovering market opportunities: Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- 3. Developing marketing strategy: Customers, segmentation and target marketing -- Product strategy -- Pricing strategy -- Distribution and supply chain management -- Integrated marketing communications -- 4. Putting strategy into action: Marketing implementation and control -- Developing and maintaining long-term customer relationships --
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