Marketing management strategies. / (Record no. 8176)
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000 -LEADER | |
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fixed length control field | 01403cam a22002534a 4500 |
001 - CONTROL NUMBER | |
control field | 7093033 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211202164118.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 060213s2007 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 20099433533 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780538467445 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0538467444 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | LC |
Modifying agency | BAKER |
-- | C#P |
-- | UKM |
-- | BTCTA |
-- | YDXCP |
-- | OrLoB-B |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13.F38 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Fuller form of name | Ferrell O. C. |
245 10 - TITLE STATEMENT | |
Title | Marketing management strategies. / |
Statement of responsibility, etc. | O. C. Ferrell, Michael D. Hartline. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Mason: |
Name of publisher, distributor, etc. | South-Western, Cengage learning, |
Date of publication, distribution, etc. | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 746 p. : |
Other physical details | col. ill. ; |
Dimensions | 29 cm. |
505 00 - FORMATTED CONTENTS NOTE | |
Miscellaneous information | Contents: 1. Setting the stage for marketing strategy: Marketing in today's economy -- Strategic marketing planning -- Marketing ethics and social responsibility in strategic planning -- 2. Discovering market opportunities: Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- 3. Developing marketing strategy: Customers, segmentation and target marketing -- Product strategy -- Pricing strategy -- Distribution and supply chain management -- Integrated marketing communications -- 4. Putting strategy into action: Marketing implementation and control -- Developing and maintaining long-term customer relationships -- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Marketing strategy |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Fuller form of name | Hartline, Michael D. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.13.F38(5e) | K/1624/1624/19 | 12/02/2021 | 1 | 12/02/2021 | Books | |||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.13.F381(5e) | K/1625/1625/19 | 12/02/2021 | 2 | 12/02/2021 | Books |