Marketing management strategies. / O. C. Ferrell, Michael D. Hartline.
Material type:
TextPublisher: Mason: South-Western, Cengage learning, 2011Edition: 5th edDescription: xxii, 746 p. : col. ill. ; 29 cmISBN: 9780538467445; 0538467444Subject(s): Marketing -- Marketing strategyLOC classification: HF5415.13.F38| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.F38(5e) (Browse shelf) | 1 | Available | K/1624/1624/19 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.F381(5e) (Browse shelf) | 2 | Available | K/1625/1625/19 |
Contents: 1. Setting the stage for marketing strategy: Marketing in today's economy -- Strategic marketing planning -- Marketing ethics and social responsibility in strategic planning -- 2. Discovering market opportunities: Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- 3. Developing marketing strategy: Customers, segmentation and target marketing -- Product strategy -- Pricing strategy -- Distribution and supply chain management -- Integrated marketing communications -- 4. Putting strategy into action: Marketing implementation and control -- Developing and maintaining long-term customer relationships --
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