Marketing. / Dhruv Grewal, Michael Levy.
Material type: TextPublisher: New York: Mcgraw-Hill Education, 2015Edition: 4th edDescription: xiii, 497 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0077861027; 9780077861025Subject(s): Marketing | MarketingLOC classification: HF5415.G67(4e)Online resources: Table of contents only | Publisher description | Contributor biographical informationItem type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.G67(4e) (Browse shelf) | 1 | Available | K/1639/1639/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.G671(4e) (Browse shelf) | 2 | Available | K/1640/1640/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.G672(4e) (Browse shelf) | 3 | Available | K/1641/1641/19 |
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TX911.3.M3.K681(6e) Marketing for hospitality and tourism. / | HF5549.N731(7e) Human resource management applications: cases, exercises, incidents, and skill builders. / | HF5549.N732(7e) Human resource management applications: cases, exercises, incidents, and skill builders. / | HF5415.G67(4e) Marketing. / | HF5415.G671(4e) Marketing. / | HF5415.G672(4e) Marketing. / | HM586.F67(5e) group dynamics. / |
Includes bibliographical references (pages 439-465) and index.
Contents: Contents: 1. Assessing the marketplace: Overview of marketing – Developing marketing strategies and a marketing plan – Social and mobile marketing – Marketing ethics – Analyzing the marketing environment – 2. Understanding the marketplace: Consumer behavior – Business- to- business marketing – Global marketing – 3. Targeting the marketplace: Segmentation, targeting, and positioning – 4. Value creation: Products, branding, and packaging decisions – Developing new products -- services; The intangible product – 5. Value capture Pricing concepts for establishing value – 6. Value delivery; designing the channel and supply chain: Supply chain and channel management – Retailing and multichannel marketing – 7. Value communication: Integrated marketing communications – Advertising, public relations, and Sales promotions – Personal selling and sales management --
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