| 000 -LEADER |
|---|
| fixed length control field |
02391cam a22004097i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17976232 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211129143407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131219s2015 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013957985 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077861027 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077861025 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn870517676 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Transcribing agency |
LC |
| Modifying agency |
BDX |
| Description conventions |
rda |
| Modifying agency |
OKJ |
| -- |
OCLCF |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.G67(4e) |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grewal, Dhruv. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing. / |
| Statement of responsibility, etc. |
Dhruv Grewal, Michael Levy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York: |
| Name of producer, publisher, distributor, manufacturer |
Mcgraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 497 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 439-465) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Contents: 1. Assessing the marketplace: Overview of marketing – Developing marketing strategies and a marketing plan – Social and mobile marketing – Marketing ethics – Analyzing the marketing environment – 2. Understanding the marketplace: Consumer behavior – Business- to- business marketing – Global marketing – 3. Targeting the marketplace: Segmentation, targeting, and positioning – 4. Value creation: Products, branding, and packaging decisions – Developing new products -- services; The intangible product – 5. Value capture Pricing concepts for establishing value – 6. Value delivery; designing the channel and supply chain: Supply chain and channel management – Retailing and multichannel marketing – 7. Value communication: Integrated marketing communications – Advertising, public relations, and Sales promotions – Personal selling and sales management -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Fuller form of name |
Levy, Michael. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1506/2013957985-t.html">http://www.loc.gov/catdir/enhancements/fy1506/2013957985-t.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1506/2013957985-d.html">http://www.loc.gov/catdir/enhancements/fy1506/2013957985-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1511/2013957985-b.html">http://www.loc.gov/catdir/enhancements/fy1511/2013957985-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
