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Marketing. / Dhruv Grewal, Michael Levy.

By: Grewal, DhruvContributor(s): Levy, MichaelMaterial type: TextTextPublisher: New York: Mcgraw-Hill Education, 2015Edition: 4th edDescription: xiii, 497 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0077861027; 9780077861025Subject(s): Marketing | MarketingLOC classification: HF5415.G67(4e)Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
Contents: Contents: 1. Assessing the marketplace: Overview of marketing – Developing marketing strategies and a marketing plan – Social and mobile marketing – Marketing ethics – Analyzing the marketing environment – 2. Understanding the marketplace: Consumer behavior – Business- to- business marketing – Global marketing – 3. Targeting the marketplace: Segmentation, targeting, and positioning – 4. Value creation: Products, branding, and packaging decisions – Developing new products -- services; The intangible product – 5. Value capture Pricing concepts for establishing value – 6. Value delivery; designing the channel and supply chain: Supply chain and channel management – Retailing and multichannel marketing – 7. Value communication: Integrated marketing communications – Advertising, public relations, and Sales promotions – Personal selling and sales management --
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Item type Current location Home library Call number Copy number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.G67(4e) (Browse shelf) 1 Available K/1639/1639/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.G671(4e) (Browse shelf) 2 Available K/1640/1640/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.G672(4e) (Browse shelf) 3 Available K/1641/1641/19

Includes bibliographical references (pages 439-465) and index.

Contents: Contents: 1. Assessing the marketplace: Overview of marketing – Developing marketing strategies and a marketing plan – Social and mobile marketing – Marketing ethics – Analyzing the marketing environment – 2. Understanding the marketplace: Consumer behavior – Business- to- business marketing – Global marketing – 3. Targeting the marketplace: Segmentation, targeting, and positioning – 4. Value creation: Products, branding, and packaging decisions – Developing new products -- services; The intangible product – 5. Value capture Pricing concepts for establishing value – 6. Value delivery; designing the channel and supply chain: Supply chain and channel management – Retailing and multichannel marketing – 7. Value communication: Integrated marketing communications – Advertising, public relations, and Sales promotions – Personal selling and sales management --

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