International marketing strategy: analysis, development, and implementation. / Isobel Doole, and Robin Lowe.
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Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF1416.D69(5e) (Browse shelf) | 1 | Available | K/1590/1590/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF1416.D691(5e) (Browse shelf) | 2 | Available | K/1591/1591/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
HF1416.C371(13e) International marketing. / | HG4026.B66(6e) Principles of corporate finance. / | HF1416.D69(5e) International marketing strategy: analysis, development, and implementation. / | HF1416.D691(5e) International marketing strategy: analysis, development, and implementation. / | HF5415.S74(10e) Fundamentals of marketing. / | HF1416.C372(13e) International marketing. / | HF5415.K454(5e) Marketing: the core . / |
Includes bibliographical references and index.
Contents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies
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