International marketing strategy: analysis, development, and implementation. / (Record no. 8130)
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000 -LEADER | |
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fixed length control field | 01757cam a2200325 a 4500 |
001 - CONTROL NUMBER | |
control field | 2068883 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211126104306.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 940524s1994 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 94020949 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781844807635 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0415089859 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF1416.D69 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/48 |
Edition number | 20 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Phillips, Chris, |
Fuller form of name | Doole, Isobel |
245 10 - TITLE STATEMENT | |
Title | International marketing strategy: analysis, development, and implementation. / |
Statement of responsibility, etc. | Isobel Doole, and Robin Lowe. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London ; |
-- | New York: |
Name of publisher, distributor, etc. | South-Western, |
Date of publication, distribution, etc. | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 461 p. : |
Other physical details | ill. ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Export marketing |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Export marketing |
General subdivision | Management |
-- | Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Doole, Isobel. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lowe, Robin, |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 19 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF1416.D69(5e) | K/1590/1590/19 | 11/25/2021 | 1 | 11/25/2021 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF1416.D691(5e) | K/1591/1591/19 | 11/25/2021 | 2 | 11/25/2021 | Books |