Phillips, Chris,
International marketing strategy: analysis, development, and implementation. / Isobel Doole, and Robin Lowe. - 5th ed. - London ; New York: South-Western, 2008. - xxiv, 461 p. : ill. ;
Includes bibliographical references and index.
Contents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies
9781844807635 0415089859 (pbk.)
94020949
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416.D69
658.8/48
International marketing strategy: analysis, development, and implementation. / Isobel Doole, and Robin Lowe. - 5th ed. - London ; New York: South-Western, 2008. - xxiv, 461 p. : ill. ;
Includes bibliographical references and index.
Contents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies
9781844807635 0415089859 (pbk.)
94020949
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416.D69
658.8/48