Principles of marketing. / Frances Brassington and Stephen Pettitt
Material type: TextPublisher: London: Prentice Hall, 2006Edition: 4th ed. Enhanced media editionDescription: xixi, 1264 p. : ill, (col.) ; 27 cmISBN: 9780273695592; 0273695592Subject(s): MarketingLOC classification: HF5415.B63Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.B63(4e) (Browse shelf) | Available | K/998/998/19 |
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HF1359.S29(2e) International economics. / | HF1416.I611(18e) International marketing. / | HF1416.I61(18e) International marketing. / | HF5415.B63(4e) Principles of marketing. / | HF5415.129.P35(8e) Marketing channel strategy: an omni-channel approach. / | HF5415.13.K63(2e) A framework for marketing management. / | HF5437.AC1.C48 Procurement and supply environments. / |
Includes glossary and index.
Contents:1. Marketing dynamics --
2. The European marketing environment --
3. Consumer behaviour --
4. B2B buying behaviour --
5. Segmenting markets --
6. Marketing information and research --
7. Anatomy of a product --
8. Product management --
9. New product development --
10. Pricing : context and concepts --
11. Pricing strategies --
12. Marketing channels and logistics --
13. Retailers and wholesalers --
14. Integrated marketing communication --
15. Advertising --
16. Sales promotion --
17. Personal selling and sales management --
18. Direct marketing and exhibitions --
19. Public relations and sponsorship --
20. Strategic marketing --
21. Marketing planning, management and control --
22. Services and non-profit marketing --
23. International marketing --
24. E-marketing and new media.
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