Wisconsin International University College Main Library

Your cart is empty.

Principles of marketing. / Frances Brassington and Stephen Pettitt

By: Brassington, FrancesContributor(s): Pettitt, StephenMaterial type: TextTextPublisher: London: Prentice Hall, 2006Edition: 4th ed. Enhanced media editionDescription: xixi, 1264 p. : ill, (col.) ; 27 cmISBN: 9780273695592; 0273695592Subject(s): MarketingLOC classification: HF5415.B63
Contents:
Contents:1. Marketing dynamics -- 2. The European marketing environment -- 3. Consumer behaviour -- 4. B2B buying behaviour -- 5. Segmenting markets -- 6. Marketing information and research -- 7. Anatomy of a product -- 8. Product management -- 9. New product development -- 10. Pricing : context and concepts -- 11. Pricing strategies -- 12. Marketing channels and logistics -- 13. Retailers and wholesalers -- 14. Integrated marketing communication -- 15. Advertising -- 16. Sales promotion -- 17. Personal selling and sales management -- 18. Direct marketing and exhibitions -- 19. Public relations and sponsorship -- 20. Strategic marketing -- 21. Marketing planning, management and control -- 22. Services and non-profit marketing -- 23. International marketing -- 24. E-marketing and new media.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.B63(4e) (Browse shelf) Available K/998/998/19

Includes glossary and index.

Contents:1. Marketing dynamics --
2. The European marketing environment --
3. Consumer behaviour --
4. B2B buying behaviour --
5. Segmenting markets --
6. Marketing information and research --
7. Anatomy of a product --
8. Product management --
9. New product development --
10. Pricing : context and concepts --
11. Pricing strategies --
12. Marketing channels and logistics --
13. Retailers and wholesalers --
14. Integrated marketing communication --
15. Advertising --
16. Sales promotion --
17. Personal selling and sales management --
18. Direct marketing and exhibitions --
19. Public relations and sponsorship --
20. Strategic marketing --
21. Marketing planning, management and control --
22. Services and non-profit marketing --
23. International marketing --
24. E-marketing and new media.

There are no comments on this title.

to post a comment.

If you have any concerns or questions; kindly contact the library

© Powered by WIUC IT - Support Services Unit