Principles of marketing. / (Record no. 7773)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01494nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210928095420.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120517t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273695592 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273695592 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.B63 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Brassington, Frances |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing. / |
| Statement of responsibility, etc. | Frances Brassington and Stephen Pettitt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| Remainder of edition statement | Enhanced media edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xixi, 1264 p. : |
| Other physical details | ill, (col.) ; |
| Dimensions | 27 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents:1. Marketing dynamics --<br/>2. The European marketing environment --<br/>3. Consumer behaviour --<br/>4. B2B buying behaviour --<br/>5. Segmenting markets --<br/>6. Marketing information and research --<br/>7. Anatomy of a product --<br/>8. Product management --<br/>9. New product development --<br/>10. Pricing : context and concepts --<br/>11. Pricing strategies --<br/>12. Marketing channels and logistics --<br/>13. Retailers and wholesalers --<br/>14. Integrated marketing communication --<br/>15. Advertising --<br/>16. Sales promotion --<br/>17. Personal selling and sales management --<br/>18. Direct marketing and exhibitions --<br/>19. Public relations and sponsorship --<br/>20. Strategic marketing --<br/>21. Marketing planning, management and control --<br/>22. Services and non-profit marketing --<br/>23. International marketing --<br/>24. E-marketing and new media. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Pettitt, Stephen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 30/10/2019 | STM | HF5415.B63(4e) | K/998/998/19 | 28/09/2021 | 28/09/2021 | Books |