Mktg: what's inside / Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Material type: TextPublisher: Mason OH: South-Western 2009Edition: 2nd edDescription: xi, 326, [36] p. : col. ill., mapsISBN: 97803246589801; 0324659806Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.L11
Contents:
Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --
Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.L11 (Browse shelf) | Available | K/2675/2675/19 |
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Includes indexes.
Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --
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