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Mktg: what's inside / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

By: Lamb, Charles WContributor(s): Hair, Joseph F | McDaniel, CarlMaterial type: Text

TextPublisher: Mason OH: South-Western 2009Edition: 2nd edDescription: xi, 326, [36] p. : col. ill., mapsISBN: 97803246589801; 0324659806Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.L11

Contents:

Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5415.L11 (Browse shelf)	Available		K/2675/2675/19

Includes indexes.

Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --

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Wisconsin International University College Main Library

Mktg: what's inside / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

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