Lamb, Charles W.
Mktg: what's inside / Charles W. Lamb, Joseph F. Hair, Carl McDaniel - 2nd ed. - Mason OH: South-Western 2009. - xi, 326, [36] p. : col. ill., maps ;
Includes indexes.
Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --
97803246589801 0324659806
2007943568
Marketing.
HF5415.L11
658.8
Mktg: what's inside / Charles W. Lamb, Joseph F. Hair, Carl McDaniel - 2nd ed. - Mason OH: South-Western 2009. - xi, 326, [36] p. : col. ill., maps ;
Includes indexes.
Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --
97803246589801 0324659806
2007943568
Marketing.
HF5415.L11
658.8