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Mass media research: an introduction. / Roger D.Wimmer and Joseph Dominick.

By: Wimmer, Roger DContributor(s): Dominick, Joseph RMaterial type: Text

TextPublisher: Boston : Wadsworth Cengage Learning, 2006Edition: 8th edDescription: xii, 468p. : ill.; 24 cmISBN: 9781439048368LOC classification: P91.3.W47

Contents:

Contents: Science and research -- Element of research -- Research ethic -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Research in the print media -- Research in the electronic media -- Research in advertising -- Research in public relations -- Mass media research and the internet.

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Item type	Current location	Home library	Call number	Copy number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	P91.3.W47 (Browse shelf)	1	Available		7712/139/14
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	P91.3.W471 (Browse shelf)	2	Available		7713/140/14

Includes appendix, glossary and index.

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Wisconsin International University College Main Library

Mass media research: an introduction. / Roger D.Wimmer and Joseph Dominick.

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