Wimmer, Roger D.
Mass media research: an introduction. / Roger D.Wimmer and Joseph Dominick. - 8th ed. - Boston : Wadsworth Cengage Learning, 2006. - xii, 468p. : ill.; 24 cm.
Includes appendix, glossary and index.
Contents: Science and research -- Element of research -- Research ethic -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Research in the print media -- Research in the electronic media -- Research in advertising -- Research in public relations -- Mass media research and the internet.
9781439048368
P91.3.W47
Mass media research: an introduction. / Roger D.Wimmer and Joseph Dominick. - 8th ed. - Boston : Wadsworth Cengage Learning, 2006. - xii, 468p. : ill.; 24 cm.
Includes appendix, glossary and index.
Contents: Science and research -- Element of research -- Research ethic -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Research in the print media -- Research in the electronic media -- Research in advertising -- Research in public relations -- Mass media research and the internet.
9781439048368
P91.3.W47