Mass media research: an introduction. / (Record no. 3014)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01007nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140619b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781439048368 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3.W47 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer, Roger D. |
| 245 ## - TITLE STATEMENT | |
| Title | Mass media research: an introduction. / |
| Statement of responsibility, etc. | Roger D.Wimmer and Joseph Dominick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Wadsworth Cengage Learning, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 468p. : |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Science and research -- Element of research -- Research ethic -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Research in the print media -- Research in the electronic media -- Research in advertising -- Research in public relations -- Mass media research and the internet. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 19/06/2014 | P91.3.W47 | 7712/139/14 | 19/06/2014 | 1 | 19/06/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 19/06/2014 | P91.3.W471 | 7713/140/14 | 19/06/2014 | 2 | 19/06/2014 | Books |