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The Practice of public relations. / Fraser P. Seitel

By: Seitel, Fraser PMaterial type: TextTextPublisher: Upper Saddle River: Pearson, 2007Edition: 10thDescription: xxix, 442 p.: ill.; 25cmISBN: 0132038625Subject(s): Public relationsLOC classification: HM1221.S45
Contents:
Contents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management.
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Item type Current location Home library Call number Copy number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
CC 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HM1221 .S45 (Browse shelf) 1 Available 847/039/13

Includes index.

Contents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management.

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