The Practice of public relations. / Fraser P. Seitel
Material type: TextPublisher: Upper Saddle River: Pearson, 2007Edition: 10thDescription: xxix, 442 p.: ill.; 25cmISBN: 0132038625Subject(s): Public relationsLOC classification: HM1221.S45Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY CC | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221 .S45 (Browse shelf) | 1 | Available | 847/039/13 |
Includes index.
Contents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management.
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