The Practice of public relations. / (Record no. 2842)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00950nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140411b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132038625 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221.S45 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Seitel, Fraser P. |
| 245 ## - TITLE STATEMENT | |
| Title | The Practice of public relations. / |
| Statement of responsibility, etc. | Fraser P. Seitel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 442 p.: |
| Other physical details | ill.; |
| Dimensions | 25cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | CC | 11/04/2014 | HM1221 .S45 | 847/039/13 | 11/04/2014 | 1 | 11/04/2014 | Books |