Persuasion in the media age. / Timothy A. Borchers.
Material type: TextPublisher: Boston : McGraw-Hill, 2002Description: xxiv, 472 p. : ill.; 24 cmISBN: 0767415418 Subject(s): Persuasion (Rhetoric) | Mass mediaLOC classification: P301.5.P47 B67Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P301.5.P47 B67 (Browse shelf) | 1 | Available | 4253/12 |
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P107.L36 Language, society and power. / | P121.G69 Describing language. / | P301.5.H28 Arguing in communities. / | P301.5.P47 B67 Persuasion in the media age. / | P301.5.P47H38 Arguing in communities :reading and writing arguments in context. / | P301.5.P47H381 Arguing in communities :reading and writing arguments in context. / | P5648.G65 Fiction: an introduction to the short story. / |
Includes bibliographical references (p. 446-456) and index.
Pt. I. Concepts of Persuasion. 1. Persuasion in Contemporary Society. 2. Theories of Persuasion. 3. Persuasion and Ethics in the Media Age -- Pt. II. Variables of Persuasion. 4. Media Influences on Persuasion. 5. Understanding the Audience. 6. Persuasion and Visual Images. 7. Persuasion and Language. 8. Persuasion and Culture. 9. The Persuasiveness of the Source. 10. The Reasoning Process. 11. Motivational Appeals -- Pt. III. Contexts and Applications of Persuasion. 12. Political Persuasion. 13. Persuasive Movements. 14. Advertising. 15. Interpersonal Persuasion. 16. Creating Persuasive Presentations.
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