000 -LEADER |
fixed length control field |
01344fam a22002534a 4500 |
001 - CONTROL NUMBER |
control field |
3241776 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210414114035.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
010604s2002 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
|
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0767415418 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
OrLoB-B |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
P301.5.P47 B67 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Borchers, Timothy A. |
245 10 - TITLE STATEMENT |
Title |
Persuasion in the media age. / |
Statement of responsibility, etc. |
Timothy A. Borchers. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
2002. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 472 p. : |
Other physical details |
ill.; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 446-456) and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
Pt. I. |
Title |
Concepts of Persuasion. |
Miscellaneous information |
1. |
Title |
Persuasion in Contemporary Society. |
Miscellaneous information |
2. |
Title |
Theories of Persuasion. |
Miscellaneous information |
3. |
Title |
Persuasion and Ethics in the Media Age -- |
Miscellaneous information |
Pt. II. |
Title |
Variables of Persuasion. |
Miscellaneous information |
4. |
Title |
Media Influences on Persuasion. |
Miscellaneous information |
5. |
Title |
Understanding the Audience. |
Miscellaneous information |
6. |
Title |
Persuasion and Visual Images. |
Miscellaneous information |
7. |
Title |
Persuasion and Language. |
Miscellaneous information |
8. |
Title |
Persuasion and Culture. |
Miscellaneous information |
9. |
Title |
The Persuasiveness of the Source. |
Miscellaneous information |
10. |
Title |
The Reasoning Process. |
Miscellaneous information |
11. |
Title |
Motivational Appeals -- |
Miscellaneous information |
Pt. III. |
Title |
Contexts and Applications of Persuasion. |
Miscellaneous information |
12. |
Title |
Political Persuasion. |
Miscellaneous information |
13. |
Title |
Persuasive Movements. |
Miscellaneous information |
14. |
Title |
Advertising. |
Miscellaneous information |
15. |
Title |
Interpersonal Persuasion. |
Miscellaneous information |
16. |
Title |
Creating Persuasive Presentations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Persuasion (Rhetoric) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mass media. |
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
Numeration |
TOC |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |