Wisconsin International University College Main Library catalog › Details for: Persuasion in the media age. /

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Persuasion in the media age. / Timothy A. Borchers.

By: Borchers, Timothy AMaterial type: Text

TextPublisher: Boston : McGraw-Hill, 2002Description: xxiv, 472 p. : ill.; 24 cmISBN: 0767415418 Subject(s): Persuasion (Rhetoric) | Mass mediaLOC classification: P301.5.P47 B67

Contents:

Concepts of Persuasion. Persuasion in Contemporary Society. Theories of Persuasion. Persuasion and Ethics in the Media Age -- Variables of Persuasion. Media Influences on Persuasion. Understanding the Audience. Persuasion and Visual Images. Persuasion and Language. Persuasion and Culture. The Persuasiveness of the Source. The Reasoning Process. Motivational Appeals -- Contexts and Applications of Persuasion. Political Persuasion. Persuasive Movements. Advertising. Interpersonal Persuasion. Creating Persuasive Presentations.

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Item type	Current location	Home library	Call number	Copy number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	P301.5.P47 B67 (Browse shelf)	1	Available		4253/12

Includes bibliographical references (p. 446-456) and index.

Pt. I. Concepts of Persuasion. 1. Persuasion in Contemporary Society. 2. Theories of Persuasion. 3. Persuasion and Ethics in the Media Age -- Pt. II. Variables of Persuasion. 4. Media Influences on Persuasion. 5. Understanding the Audience. 6. Persuasion and Visual Images. 7. Persuasion and Language. 8. Persuasion and Culture. 9. The Persuasiveness of the Source. 10. The Reasoning Process. 11. Motivational Appeals -- Pt. III. Contexts and Applications of Persuasion. 12. Political Persuasion. 13. Persuasive Movements. 14. Advertising. 15. Interpersonal Persuasion. 16. Creating Persuasive Presentations.

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Persuasion in the media age. / Timothy A. Borchers.

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