Public sector marketing. / Tony Proctor.
Material type: TextPublisher: Harlow : FT Prentice Hall, 2007Description: xvii, 225 p. : ill. ; 25 cmISBN: 9780273708094Subject(s): Government marketingLOC classification: JF1525.M37 P76Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | JF1525.M37 P76 (Browse shelf) | 1 | Available | 3991/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | JF1525.M37 P761 (Browse shelf) | 2 | Available | 3992/12 | |
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JF1351.C465 Classics of public administration. / | JF1351.C4651 Classics of public administration. / | JF1351.C4652 Classics of public administration. / | JF1525.M37 P76 Public sector marketing. / | JF1525.M37 P761 Public sector marketing. / | JF1601.K56 Public personnel management:contexts and strategies. / | JF1601.K561 Public personnel management:contexts and strategies. / |
Includes index.
Contents: Marketing in the public sector -- The Stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forcasting demand -- The Marketing planning process -- Corporate brand building and delivering the service -- Pricing service -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the internet and intranet.
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