Public sector marketing. / (Record no. 1439)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00968nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120619t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273708094 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JF1525.M37 P76 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Proctor, Tony. |
| 245 ## - TITLE STATEMENT | |
| Title | Public sector marketing. / |
| Statement of responsibility, etc. | Tony Proctor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | FT Prentice Hall, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 225 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Marketing in the public sector -- The Stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forcasting demand -- The Marketing planning process -- Corporate brand building and delivering the service -- Pricing service -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the internet and intranet. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | Government marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/19/2012 | JF1525.M37 P76 | 3991/12 | 06/19/2012 | 1 | 06/19/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/19/2012 | JF1525.M37 P761 | 3992/12 | 06/19/2012 | 2 | 06/19/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 10/31/2012 | JF1525.M37 P762 | 6292/12 | 10/31/2012 | 3 | 10/31/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 07/30/2014 | JF1525.M37 P763 | 7226/250/13 | 07/30/2014 | 4 | 07/30/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 07/30/2014 | JF1525.M37 P764 | 7227/251/13 | 07/30/2014 | 5 | 07/30/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 07/30/2014 | JF1525.M37 P765 | 7228/252/12 | 07/30/2014 | 6 | 07/30/2014 | Books |