Proctor, Tony.
Public sector marketing. / Tony Proctor. - Harlow : FT Prentice Hall, 2007. - xvii, 225 p. : ill. ; 25 cm.
Includes index.
Contents: Marketing in the public sector -- The Stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forcasting demand -- The Marketing planning process -- Corporate brand building and delivering the service -- Pricing service -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the internet and intranet.
9780273708094
Government marketing.
JF1525.M37 P76
Public sector marketing. / Tony Proctor. - Harlow : FT Prentice Hall, 2007. - xvii, 225 p. : ill. ; 25 cm.
Includes index.
Contents: Marketing in the public sector -- The Stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forcasting demand -- The Marketing planning process -- Corporate brand building and delivering the service -- Pricing service -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the internet and intranet.
9780273708094
Government marketing.
JF1525.M37 P76