Introduction to e-commerce. / Jeffrey F. Rayport, Bernard J. Jaworski.
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TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill / Irwin c2004Edition: 2nd edDescription: xxvii, 516 p. : ill. ; 27 cmISBN: 0072553472 (alk. paper)Subject(s): Electronic commerceDDC classification: 658.8/4 LOC classification: HF5548.32.R393Online resources: Publisher description | Table of contents only | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5548.32.R393 (Browse shelf) | 1 | Available | 2577/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5548.32.R393 (Browse shelf) | 2 | Available | 2578/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5548.32.R393 (Browse shelf) | 3 | Available | 2579/12 |
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| HF5548.32.E46 E-business : a beginner's guide. / | HF5548.32.E461 E-business : a beginner's guide. / | HF5548.32 .K348 E-Business :roadmap for success. / | HF5548.32.R393 Introduction to e-commerce. / | HF5548.32.R393 Introduction to e-commerce. / | HF5548.32.R393 Introduction to e-commerce. / | HF5548.32.R43 Building an eBusiness :from the ground up. / |
Includes bibliographical references and index.
Contents: Framework for e- Commerce -- The Basic technology of the internet and the web: Basic technology of the internet and e- Commerce business -- Strategy formulation for online firms: Market opportunity analysis -- Business models -- Strategy formulation: customer interface -- Market communications and branding -- Implementation -- Metrics -- Technology infastructure: Website development process -- Site architecture -- Capital infrastructure: Human and finanical capital -- Media infrastructure: Media transformation -- Public policy infrastructure : Public policy -- Appendix -- Glossary.
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