Rayport, Jeffrey F.
Introduction to e-commerce. / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd ed. - Boston : McGraw-Hill / Irwin c2004. - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
Contents: Framework for e- Commerce -- The Basic technology of the internet and the web: Basic technology of the internet and e- Commerce business -- Strategy formulation for online firms: Market opportunity analysis -- Business models -- Strategy formulation: customer interface -- Market communications and branding -- Implementation -- Metrics -- Technology infastructure: Website development process -- Site architecture -- Capital infrastructure: Human and finanical capital -- Media infrastructure: Media transformation -- Public policy infrastructure : Public policy -- Appendix -- Glossary.
0072553472 (alk. paper)
2003044184
Electronic commerce.
HF5548.32.R393
658.8/4
Introduction to e-commerce. / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd ed. - Boston : McGraw-Hill / Irwin c2004. - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
Contents: Framework for e- Commerce -- The Basic technology of the internet and the web: Basic technology of the internet and e- Commerce business -- Strategy formulation for online firms: Market opportunity analysis -- Business models -- Strategy formulation: customer interface -- Market communications and branding -- Implementation -- Metrics -- Technology infastructure: Website development process -- Site architecture -- Capital infrastructure: Human and finanical capital -- Media infrastructure: Media transformation -- Public policy infrastructure : Public policy -- Appendix -- Glossary.
0072553472 (alk. paper)
2003044184
Electronic commerce.
HF5548.32.R393
658.8/4